Hardcore DEVO Tour Live campaign launches via PledgeMusic
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DEVO has partnered with direct-to-fan platform PledgeMusic for their upcoming live album release. The American rock band, who broke onto the scene in the 1980's with a string of hits such as "Whip It," will be making a live album and DVD from their June 28th performance at the Fox Theater in Oakland, CA during their recent "Hardcore DEVO Tour." DEVO will be involving fans in the process through their PledgeMusic campaign.
During the tour, the band played seminal, experimental songs created before the band released any music on a label and rose to fame. The tour honors original band member and longtime DEVO guitarist/keyboardist Bob Casale who passed away earlier this year - a portion of the tour's proceeds will go to his family. The "Hardcore DEVO Tour" resurrected the early creative efforts that first brought the band together. DEVO Hardcore LIVE will document this once-in-a-lifetime experience and be released as a CD, DVD, vinyl and Blu-ray deluxe disc with bonus features.
Pre-orders of the CD/DVD will allow fans to engage with the band during the album making process, providing exclusive access to behind-the-scenes photos, videos, tour artifacts and more (update as confirmed). Pledge your support at http://www.pledgemusic.com/projects/DEVO
"We can't believe that we are working with DEVO on this amazing campaign!" said Benji Rogers, President and founder of PledgeMusic. "This project is truly about the music and the hardcore fans. By going beyond just the radio favorites this makes the whole thing an incredible journey for those super fans who have been following the group since their early days."
Gerald V. Casale of DEVO said, "I'm not noted for being optimistic but the Hardcore DEVO Live horn 'o' plenty (DVD, Blu-Ray, CD, Vinyl LP) has me genuinely high hopin' as we mix and edit a truly DEVOlved show. One for the ages!"
PledgeMusic is the world's leading online, direct-to-fan music community, offering artists a unique way to engage their fans in the music making experience whilst interacting with PledgeMusic's global community of music fans.
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