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This 1973 documentary by the award-winning director Tony Palmer shone a light on the multi-millionaire Hugh Hefner and his Playboy empire. It gave Hefner the opportunity to tell his story and, of course, it offended the usual suspects - Mary Whitehouse, the Daily Express and many more. The film charts Hefner's rise from a small-time publisher to Playboy becoming one of the world's best known brands. As Hefner says: "We had no money at all, and I mean literally no money. I doubt that any major magazine in our time has ever been started with as little initial investment. My own investment in Playboy was $600, all of it borrowed. The entire enterprise is now valued, in 1973, at something around $200 million." "A brilliant, thoroughly good humoured and subtle dissection of an extraordinary man by a master film maker." - The Times

Press Quotes

Hef gave Palmer an open door into the kaleidoscope of Hugh Hefner's opulent private world for everyone to see... When the themes are playfulness, conspicuous consumption, and women worthy of having staples in their navels, it's fun to see all this in colorful moving pictures. It's also fun to see Hef proudly showing off the technology that was cutting edge at the time. It's hard to see all this and not have a twinge or two of jealousy.

     —Wesley Britton, Blogcritics

A worthwhile addition to your collection that offers some more personal insights from the man himself than you're likely to find many other places.

     —Mark Buckingham, Cinema Sentries

This is one of the great records of the man and his empire, which is why you should see it.

     —Nicholas Sheffo, FulvueDrive-in.com