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Product Details

  • An MVD Exclusive
  • Format: DVD
  • SKU: MVD7129D
  • UPC: 760137712992
  • Street Date: 04/07/15
  • PreBook Date: 03/03/15
  • Label: Life on the V »
  • Genre: Documentary
  • Run Time: 96 mins
  • Number of Discs: 1
  • Audio: STEREO
  • Year of Production: 2010
  • Region Code: 1
  • Box Lot: 30
  • Territory: US
  • Language: English


Cast & Crew

  • Actors:
  •       John Garabedian
  •       Arnie Ginsburg
  •       David Beadle
  •       Roxy Myzal
  •       David O'Leary
  •       Ian O'Malley
  •       Perry Stone
  •       Bill Stephens
  •       Mary Jo Kurtz
  •       Maribeth Cox-Livingston
  •       Greg Hill
  •       Peter Zipfel
  • Director: Eric Green
  • Producer: Eric Green
  • Producer: Matthew Nerney
  • Director: Eric Green
  • Producers: Eric Green, Matthew Nerney


Product Assets



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Life On The V: The Story Of V66

In 1985, the Music Video Revolution was Televised. On Channel 66.

Life On The V: The Story Of V66
  • List Price: $19.95  
  • Your Price: $19.95
  • In Stock: 32
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In the early 1980s, Massachusetts radio personality John Garabedian came up with a plan to launch a TV channel to function as music television for the Boston-based college crowd. His goal was to take the Music Video TV concept and make it live (real time) and local (catering to Boston's interests). On February 12, 1985, V66 (on WVJV-TV channel 66) went live on the air and created an immediate sensation. V66 was in the right place at the right time to showcase Boston's superstar acts of this era (Aerosmith, The Cars, and The J. Geils Band) as well as the new rising stars from Boston's music scene ('Til Tuesday, Extreme, and The Del Fuegos). They played a wide variety of music genres and often times they played local unsigned bands in between international superstars. In July 1985, V66 was the only non-cable TV channel besides ABC to broadcast the historic Live Aid concert in Boston. They also broadcast live concerts and events all over the Boston area. The fans on the street, dancing at the clubs and calling in to win contests became as much a part of the channel as the music being played. In the summer of 1986, V66 was sold to the Home Shopping Network. On September 21, 1986, V66 signed off the channel 66 airwaves. Life On The V captures that moment in time, by combining archival footage with newly shot interviews told by the people who lived it. Featured interviews include former V66 employees (John Garabedian, Arnie Ginsburg, David Beadle, Roxy Myzal, Bob Rivers, David O'Leary, Ian O'Malley, and Bill Stephens), musicians (including members of The Cars, The J. Geils Band, New Edition, 'Til Tuesday, Extreme, The Del Fuegos, Puddle of Mudd, Letters to Cleo, The Lemonheads, Dropkick Murphys and Morphine) and fans (Mike Dreese, Ernie Boch Jr.).


Watch trailer »

Bonus Materials

  • Trailer
  • Deleted Segments
  • Memories of 1980s Boston Music Scene

Sales Points

  • Winner Best Director: 5th Annual New England Underground Film Festival
  • Official Selection: Asbury Park Music In Film Festival
  • Official Selection: Maryland International Film Festival Hagerstown
  • Official Selection: Philly Video Music Festival
  • Official Selection: Noise Pop Film Series
  • Fall Into The Rhythm screening at Cape Ann Community Cinema
  • Official Selection: Independent Film Festival Boston
  • Winner: Best Rock Doc at Somewhat North Of Boston Film Festival
  • Winner: Best Documentary at Independent Television and Film Festival
  • Hundreds of fans attended the World Premiere at Independent Film Festival Boston
  • Additional interviews include musicians Doug Ardito (Puddle of Mudd), Ben Deily (The Lemonheads), Jeff Erna (Dropkick Murphys), Dana Colley (Morphine) and Kay Hanley & Greg McKenna (Letters to Cleo)
  • Featuring interviews with musicians Danny Klein (The J. Geils Band), Greg Hawkes (The Cars), Ralph Tresvant & Johnny Gill (New Edition), Joey Pesce ('Til Tuesday), Paul Geary & Hal LeBeaux (Extreme), and Dan Zanes & Woody Giessmann (The Del Fuegos)
  • Featuring interviews with former V66 employees John Garabedian, Arnie Ginsburg, David O'Leary, Ian O'Malley, Bill Stephens, and Bob Rivers
  • Director Eric Green available for press
  • Winner Best Documentary: 5th Annual New England Underground Film Festival
  • Winner Best Picture: 5th Annual New England Underground Film Festival
  • Official Selection: Allentown ArtsFest
  • Permanent Collection, The Paley Center for Media
  • Official Selection: The Directors Chair Film Festival
  • Permanent Collection, Museum of Broadcast Communications

Press Quotes

It offers a fascinating tribute to an unusual blip in 80s pop culture history.

     —Phil Hall, Film Threat (June 22, 2014)

#10 Best Movie of 2014! A Once-in-a-lifetime movie-going experience.

     —Andrew Osborne, Double Toasted (Dec. 28, 2014)

Brings the decade back to life with a fizzy mix of music, clips and interviews, deftly rewinding us back to a simpler time before internet killed the video star.

     —Andrew Osborne, Rockerzine.com

We both give it an A!

     —TC Kirkham and Kim Brown, Subject:CINEMA (May 11, 2014)

One of the 21 Best Things To Do in L.A. This Week [the L.A. Premiere]

     —Michael Nordine, LA Weekly (Sept. 3, 2015)


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