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Upon graduating from the cutting-edge Danish music college, Byhøjskolen, Pernille Gunvad relocated to Copenhagen, where she started working with musician and producer Morten Buckholst. Together they put together her first demo, which quickly found its way into the hands of an international major label. Unable to come to an agreement regarding the finer points of the contract, Pernille moved to Denmark's second larget city, Aarhus, where she and her band, EDB, were awarded 2nd place at a local talent competition. This was immediately followed by a performance at the SPOT festival, Denmark's largest festival of indie artists and bands. After still more overtures from the majors, Pernille decided to put out her debut album, Fire, on her own label, GoGreatGuns Records. Recorded in Copenhagen, the album is an updated interpretation of the singer/songwriter tradition, wrapping acoustic guitars and piano around electronic beats and textures; Fire combines the off kilter musicianship of Canadian cellist Jorane or Stina Nordenstam with the vocal style of Amy Lee crossed with Mary Margaret O'Hara. Thematically, Fire focuses on themes such as dominance, feebleness, running from life and being happily lost in another person. So far Fire has received positive reviews in Pernille's native Denmark, being called “one of the year's most interesting releases” in Skive Folkeblad, and almost unanimously cited by all as the start of a “promising musical career.” It has enabled her to open with such well-known Scandinavian acts as Swan Lee and 5 time Danish Music Award nominee Hush.