MVD 101

Who’s who, deadlines, and much more

MVD Digital is a full service digital aggregator for music and movies, exclusively representing a vast catalog of audio and visual content for worldwide distribution.

We work directly with major platforms (such as iTunes, Spotify, Hulu, Netflix, Google,, InDemand) and great independent platforms (, Fandor, IndieFlix, Codeblack) and hundreds more. MVD actively pursues qualified emerging platforms for both video and audio, adding new trade partners ongoing, while nurturing existing relationships.

The MVD Team

Ed Seaman, General Manager
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Rob Hyman, Digital Sales Director, Sales Rep
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Andy Perseponko, Vendor Liaison
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Dave Hall, VP Operations
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Rachel Nordmark, VP Sales
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Ryan Merrick, Technology Director
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Pam Baldwin, Digital Coordinator
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Clint Weiler, Publicity & Marketing Director
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Chris Callahan,VP of Label Relations
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Sabrina Watson, Director of Label Relations
Eric Wilkinson, Director of Home Video Sales and Acquisitions
 , Graphics & Asset Manager
Billy Holdsworth, Sales Rep
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Larry Germack, Sales Rep
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Will Morgan, Warehouse Manager
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Eve Edwards, Accounts Payable
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Product Setup Deadlines

The MVD Release Schedule lists the remaining setup deadlines for the year. Note that there are two street dates per setup deadline: one for music titles, and one for non-music video titles. The music street date applies to CDs, music DVD and music Blu-ray. Video requires a longer lead time than music.

MVD Release Schedule

Assets Required by the Setup Deadline

MVD requires the following by the setup deadline. We cannot setup your title if we don’t receive all of these assets by the setup deadline.

  • Front cover art: A high-res (1400 pixels wide), flat (not 3-D or box view) JPG of the front cover art. This must be the final cover art customers see on shelves (not the poster or other promotional artwork) and should not include DVD logos, CD logos or credit blocks.
  • A great setup: Help MVD better sell your title by providing the following:
    • Synopsis: 400 words describing the who, what, where, why and when. A strong synopsis includes:
      • Intro: Key info should be in the first 2 sentences. State exactly what the product is. Film, documentary or performance? If a performance, where and when filmed?
      • Product-specific info: What does it include? Hit songs, special interviews or a performance from a notable actor?
      • Background info: Why is this artist or film/documentary relevant?
      • Conclusion: What is the benefit of owning this?
    • Tagline: A quick, 120 character summary of the title.
    • Extras: Bonus features, such as trailers, outtakes or commentary.
    • Press quotes: Brief excerpts from strong reviews.
    • Sales points: Selling points such as why relevant, special guests, an upcoming tour/release or a marketing push accompanying the release.
    • Trailer or clip: Provide a YouTube ID for the trailer or a SoundCloud URL for an audio clip.
    • Track listing: For music-related titles.
    • Verify important details, including: title name, format, genre, SRP, run time and number of discs.
    • Examples of well setup titles: Music-related DVD, CD, Documentary
  • If MVD is releasing a digital version of your title, we also need a digital master and digital art by the setup deadline.


Product Setup Tutorial

Check out the below videos for a walkthrough on how to setup your video or audio title.

Video release setup:

Audio release setup: