MVD 101

Who’s who, deadlines, and more

MVD Digital is a full service digital aggregator for music and movies, exclusively representing a vast catalog of audio and visual content for worldwide distribution.

We work directly with major platforms (such as Spotify, iTunes, YouTube, Hulu, Netflix, Google, Amazon, InDemand) and great independent platforms (FandangoNOW, Roku, Tubi, MUBI, Night Flight, Vudu, Bigstar.tv, IndieFlix) and hundreds more. MVD actively pursues qualified emerging platforms for both video and audio, adding new trade partners ongoing, while nurturing existing relationships.

The MVD Team

Ed Seaman, General Manager
610-650-8200 x105

Rob Hyman, Digital Sales Director, Sales Rep
610-650-8200 x106

Andy Perseponko, Vendor Liaison
610-650-8200 x101

Dave Hall, VP Operations
610-650-8200 x102

Rachel Nordmark, VP Sales
610-650-8200 x111

Sabrina Watson, Director of Label Relations
504-220-8494

Pam Baldwin, Digital Coordinator
610-650-8200 x109

Chris Callahan, VP Digital
610-650-8200, x103

Dan Gurlitz, Digital Sales & Documentary Acquisitions
917-402-0460

Eric Wilkinson, Director of Home Video Sales and Acquisitions
856-358-3696

Forrest Faubion, Director of Label Relations
503-804-9680

Tiffany Bafile, Asset Manager
610-650-8200 x110

Derek Stubinski, Marketing & Publicity Coordinator
610-650-8200 x115

Ryan Merrick, Technology Director
610-650-8200 x121

David Kresge, Sales Rep
610-650-8200 x107

Larry Germack, Sales Rep
610-650-8200 x110

Lou Rogai, Sales Rep
610-474-2077 x128

Pat Orlando, Sales & Marketing Data Coordinator
610-650-8200 x124

Micah Smith, Credit Manager
610-650-9731

Will Morgan, Inventory Manager
610-650-8200 x117

Eve Edwards, Accounts Payable
610-650-8200 x113

Brian Turner, Warehouse Manager
610-650-8200 x104

Chris Drossos, Sales Rep
610-665-2014

Zach Fischel, VP of Label Relations and Marketing
610-474-2223

Audrey Faine, VP of Marketing
610-645-5403

Product Setup Deadlines

The MVD Release Schedule lists the remaining setup deadlines for the year. Note that there are two street dates per setup deadline: one for music titles, and one for non-music video titles. The music street date applies to CDs, music DVD and music Blu-ray. Video requires a longer lead time than music.

MVD Release Schedule

Assets Required by the Setup Deadline

MVD requires the following by the setup deadline. We cannot setup your title if we don’t receive all of these assets by the setup deadline.

Front cover art: A high-res (1400 pixels wide), flat (not 3-D or box view) JPG of the front cover art. This must be the final cover art customers see on shelves (not the poster or other promotional artwork) and should not include DVD logos, CD logos or credit blocks.
A great setup: Help MVD better sell your title by providing the following:

Synopsis: 400 words describing the who, what, where, why and when. A strong synopsis includes:

Intro: Key info should be in the first 2 sentences. State exactly what the product is. Film, documentary or performance? If a performance, where and when filmed?
Product-specific info: What does it include? Hit songs, special interviews or a performance from a notable actor?
Background info: Why is this artist or film/documentary relevant?
Conclusion: What is the benefit of owning this?

Tagline: A quick, 120 character summary of the title.
Extras: Bonus features, such as trailers, outtakes or commentary.
Press quotes: Brief excerpts from strong reviews.
Sales points: Selling points such as why relevant, special guests, an upcoming tour/release or a marketing push accompanying the release.
Trailer or clip: Provide a YouTube ID for the trailer or a SoundCloud URL for an audio clip.
Track listing: For music-related titles.
Verify important details, including: title name, format, genre, SRP, run time and number of discs.
Examples of well setup titles: Music-related DVD, CD, Documentary

If MVD is releasing a digital version of your title, we also need a digital master and digital art by the setup deadline.

Product Setup Tutorial

Check out the below videos for a walkthrough on how to setup your video or audio title.

Video release setup:

Audio release setup:

Pricing

MVD sells at the following prices for video and audio. This pricing reflects the standard wholesale charts, but note that MVD has the right to discount according to our agreements with our labels.

Video Pricing

Video SRP	40% off SRP (Level 1)	45% off SRP (Level 2)
$7.95	$4.77	$4.37
$8.95	$5.37	$4.92
$9.95	$5.97	$5.47
$10.95	$6.57	$6.02
$11.95	$7.17	$6.57
$12.95	$7.77	$7.12
$13.95	$8.37	$7.67
$14.95	$8.97	$8.22
$15.95	$9.57	$8.77
$16.95	$10.17	$9.32
$17.95	$10.77	$9.87
$18.95	$11.37	$10.42
$19.95	$11.97	$10.97
$20.95	$12.57	$11.52
$21.95	$13.17	$12.07
$22.95	$13.77	$12.62
$23.95	$14.37	$13.17
$24.95	$14.97	$13.72
$26.95	$16.17	$14.82
$27.95	$16.77	$15.37
$29.95	$17.97	$16.47
$34.95	$20.97	$19.22
$39.95	$23.97	$21.97
$44.95	$26.97	$24.72
$49.95	$29.97	$27.47
$59.95	$35.97	$32.97
$69.95	$41.97	$38.47

Audio Pricing

Audio SRP	38% off SRP
3.99	2.47
4.99	3.09
5.99	3.71
6.99	4.33
7.99	4.95
8.99	5.57
9.99	6.19
10.99	6.81
11.99	7.43
12.99	8.05
13.99	8.67
14.99	9.29
15.99	9.91
16.99	10.53
17.99	11.15
18.99	11.77
19.99	12.39
20.99	13.01
21.99	13.63
22.99	14.25
24.99	15.49
25.99	16.11
26.99	16.73
29.99	18.59
34.99	21.69
35.99	22.31
36.99	22.93
37.99	23.55
39.99	24.79
49.99	30.99
51.99	32.23
55.99	34.71
59.99	37.19
69.99	43.39
89.99	55.79
99.99	61.99

New Release Book

MVD publishes a monthly new release book that is mailed to approximately 1500 entertainment industry buyers. Inclusion in the book costs $25 per title. Additional placement can be purchased at $300 for a full page color ad.

If you're purchasing a full page ad in MVD's New Release Book, print-ready ad art should be provided per our sales sheet requirements. Alternatively, MVD can design your ad for an additional $100.

Placement is not guaranteed; MVD reserves the right to choose which advertisements it runs. And the front and back cover of the book are not for sale (editor's choice).

Recent MVD New Release Books

Marketing Opportunities

Priority releases should have a budget allocated for marketing, promotion and publicity. MVD will suggest your initial budget based on your initial order expectations, which must be included with your product setup data. You may adjust the overall budget with our marketing representative. Once confirmed, our marketing team will create a custom marketing budget.

You then may approve the budget or remove certain line items from the budget. We generally recommend a well rounded approach to marketing, including retail marketing, consumer marketing, publicity and social media marketing.

Additional Publicity Services

Understand that not all approved retail marketing necessarily occurs; retail has to agree to the programs that you approve, and they don't always cooperate.